How to Market in a Recession
Posted by John Quelch on February 19, 2008 9:16 AM
The signs of an imminent recession are all around us. The spillover from the subprime mortgage crisis is weakening both consumer confidence and the consumer spending--much of it on credit--that has been buoying the US economy.
Companies should bear eight factors in mind when making their marketing plans for 2008 and 2009:
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